Erica Tracey Hirshfeld is the name frequently used online for Erica Hirshfeld, a creative-production professional whose later industry credits identify her as Erica Schrager. She is married to ESPN sports broadcaster Peter Schrager and has a documented career at Trollbäck+Company, a studio known for television branding and visual identity. Her professional credits include work for the Cooking Channel, The Weather Channel, TeenNick, and HBO Max.
Although the name Erica Tracey Hirshfeld appears across celebrity websites, authoritative professional records reviewed for this biography do not independently establish “Tracey” as part of her legal name.
Who Is Erica Tracey Hirshfeld?
Erica Hirshfeld is a media-production professional with experience in television branding, visual identity, and creative project management.
She appears as Erica Hirshfeld in earlier project credits and Erica Schrager in later professional records. Her documented positions include producer, head of production, and executive producer.
Beyond her professional work, Erica is known as the wife of Peter Schrager, the sports journalist and NFL analyst who joined ESPN in 2025.
Erica Tracey Hirshfeld: Quick Facts
| Detail | Information |
|---|---|
| Common search name | Erica Tracey Hirshfeld |
| Professional names | Erica Hirshfeld; Erica Schrager |
| Profession | Creative production |
| Associated company | Trollbäck+Company |
| Documented roles | Producer, Head of Production, Executive Producer |
| Known projects | Cooking Channel, The Weather Channel, TeenNick, HBO Max |
| Husband | Peter Schrager |
| Reported wedding date | June 22, 2013 |
| Children | Two, according to Peter Schrager |
| Education | University of Michigan, listed on professional profile |
| Exact age | Not reliably verified |
| Net worth | Not publicly verified |
These details come from publicly accessible production credits, professional profiles, and statements made by Peter Schrager. Historical job titles should not automatically be interpreted as Erica’s current employment status.
Erica Hirshfeld’s Professional Background
Erica’s strongest documented professional experience is in creative production.
Production teams help turn design concepts into finished projects. Their work can include scheduling, coordinating creative specialists, managing resources, communicating with clients, and overseeing project delivery.
Although producers work closely with designers, their responsibilities are different. A designer develops visual elements, while a producer helps organize the work required to create and deliver them.
That distinction matters when examining Erica’s career. Her credits establish significant production responsibilities, but they do not mean she personally designed every logo, animation, or brand identity associated with those projects.
Her industry credits show involvement in television branding and visual communication across several major media projects.
Erica Hirshfeld’s Early Production Credits
Cooking Channel Branding
One of Erica’s documented early projects involved the Cooking Channel.
The 2010 Brand New Awards project record credits Erica Hirshfeld as a producer on the channel’s visual identity and animation package, created by Trollbäck+Company.
The project used food photography, typography, color, and animation to create a recognizable appearance for the network.
The credits distinguish Erica’s production role from those of the creative director, art director, and animator.
This record is particularly useful because it identifies her professional contribution through a contemporary project listing.
CBS Sports and NBC Sports Projects
Erica also received Head of Production credits on television graphics packages for CBS Sports Network and NBC Sports Network.
An October 2012 industry report from Little Black Book identifies her in that position for two programs: NFL Monday QB and The Lights.
The first project involved football-themed graphics and an opening sequence. The second used animated graphics and sports footage to establish a distinctive presentation for a highlights program.
These records establish her production involvement in sports television branding. They do not suggest that she worked directly with Peter Schrager on either project.
Erica Hirshfeld and The Weather Channel Rebrand
Another notable project in Erica’s career was The Weather Channel’s 2013 rebrand.
A production montage published on Vimeo lists Erica Hirshfeld as Head of Production, alongside named creative directors, designers, animators, and editors.
The work involved a broad visual update for the network, including weather graphics, maps, motion design, promotional materials, and presentation elements.
For viewers, such details help make forecasts easier to follow while establishing a consistent visual identity.
Erica’s documented responsibility was in production leadership. The project credits separately identify the specialists responsible for the creative and technical design work.
This is an important example of her career because it demonstrates involvement in a substantial television identity project rather than providing only a general job title.
Erica Schrager at Trollbäck+Company
Trollbäck+Company is a creative studio specializing in brand identities, motion design, and visual communication.
On March 1, 2019, the company published a staff feature titled 20+ Questions: Erica Schrager.
The introduction identified her as an executive producer.
This company-issued record provides direct evidence of her professional title at that time.
It also helps connect the earlier production credits under Erica Hirshfeld with the later credits under Erica Schrager. Taken together with the publicly documented marriage, these records strongly support the identification of the two professional names with the same person.
However, the 2019 feature does not establish her exact job title in October 2026.
Notable Creative Projects
Erica’s later professional credits include recognizable entertainment brands.
TeenNick Brand Identity
A 2019 TeenNick project portfolio identifies Erica Schrager as executive producer.
The Trollbäck+Company project refreshed TeenNick’s identity with animated typography, live-action footage, and graphic elements designed for a younger audience.
The portfolio lists separate credits for creative direction, strategy, production, design, and animation, showing the collaborative nature of the work.
HBO Max Visual Identity
Erica also appears as executive producer in the HBO Max visual identity portfolio.
The project is dated 2019 and involved developing an identity for WarnerMedia’s new streaming service.
The work included a recognizable logo, cross-platform applications, and foundations for a wider visual system.
The credit confirms Erica’s executive-production involvement; it does not establish sole authorship of the design.
FOX Entertainment Branding
The FOX Entertainment brand identity portfolio also credits Erica Schrager as executive producer.
The project, listed across 2019–2023, concerned the entertainment network’s branding, communication style, and visual presentation.
The portfolio describes a brand refresh in 2023. Its credits confirm Erica’s association with the project, although they do not specify her individual involvement in every phase.
The AI Education Project
Erica’s documented professional work also extends beyond entertainment branding.
In September 2020, The AI Education Project announced Trollbäck+Company as a pro bono design partner.
The partnership announcement identified Erica Schrager as executive producer and credited her alongside other creative professionals.
The initiative focused on making artificial intelligence education more accessible.
Erica was involved through the studio’s partnership. The announcement does not identify her as a founder of the educational organization.
Is Erica Tracey Hirshfeld Married to Peter Schrager?
Yes. Erica Hirshfeld is married to Peter Schrager.
Public biographical information, including Peter’s IMDb profile, lists June 22, 2013, as their marriage date. This is a publicly reported date rather than one independently established here through an official marriage certificate.
Their relationship is supported more directly by Peter’s own public remarks.
During an October 2025 interview with the New York Post, Schrager referred to his wife Erica and their two children while discussing what motivates him professionally.
The couple’s wedding arrangements, how they first met, and details of their private relationship are not sufficiently established by the professional sources used for this biography.
Who Is Peter Schrager?
Peter Schrager is an American sports journalist, broadcaster, and NFL analyst.
Before moving to ESPN, he worked with FOX Sports and NFL Network. He became familiar to football audiences through programs including Good Morning Football.
ESPN announced his arrival in April 2025, with responsibilities across major sports and NFL programming.
In September 2026, his role expanded with the launch of Big Day with Peter Schrager, a weekday sports program featuring reporting, interviews, and discussion.
His broadcasting career explains much of the public interest in Erica’s personal life. However, her own production credits show that she developed a professional identity independently of his television career.
Erica Hirshfeld and Peter Schrager’s Family
Erica and Peter Schrager have two children, according to Peter’s own account.
In his October 2025 interview, Peter mentioned his wife Erica and their two children while discussing his motivation and career.
That statement provides more recent evidence than older biographical listings that refer to only one child.
The children’s personal information is not necessary to understand Erica’s career or her publicly documented family relationships.
How Old Is Erica Tracey Hirshfeld?
Erica Tracey Hirshfeld’s exact age and date of birth have not been reliably established by the professional and public sources reviewed.
Some online biographies provide a birth year of 1983, but that claim has not been independently verified through a sufficiently authoritative source.
For this reason, assigning her a precise age would be misleading.
Erica Tracey Hirshfeld’s Education
Erica Schrager’s publicly accessible LinkedIn profile lists the University of Michigan under education.
That supports her association with the institution.
However, the available profile information does not independently establish an exact degree, major, or graduation year.
Claims that she earned a particular communications qualification should therefore be treated as unconfirmed unless stronger academic documentation becomes available.
Erica Tracey Hirshfeld’s Net Worth
There is no reliable publicly confirmed estimate of Erica Tracey Hirshfeld’s personal net worth.
Her production credits demonstrate professional experience, but they do not disclose her salary, investments, assets, or other financial information.
Her husband’s broadcasting income also cannot be used to determine her individual wealth.
Any precise financial figure published without credible supporting records should be treated cautiously.
Erica Hirshfeld’s Career Timeline
| Year | Documented milestone |
|---|---|
| 2010 | Credited as producer on Cooking Channel branding |
| 2012 | Head of Production credits for CBS Sports and NBC Sports projects |
| 2013 | Head of Production credit on The Weather Channel rebrand |
| 2019 | Introduced by Trollbäck+Company as an executive producer |
| 2019 | Executive producer credits on TeenNick and HBO Max identity projects |
| 2019–2023 | FOX Entertainment identity project carries her executive producer credit |
| 2020 | Named in The AI Education Project partnership announcement |
These entries represent dated project records, not a complete employment history.
Frequently Asked Questions
Who is Erica Tracey Hirshfeld?
She is a creative-production professional whose published credits use the names Erica Hirshfeld and Erica Schrager. She is also the wife of ESPN broadcaster Peter Schrager.
Is Erica Schrager the same person as Erica Hirshfeld?
The combined professional and marriage records strongly support that identification. The exact middle name “Tracey” has not been independently verified.
What does Erica Hirshfeld do professionally?
Her documented career is in creative production, including producer, head of production, and executive producer credits for television and entertainment branding projects.
Where has Erica Schrager worked?
Her professional record identifies Trollbäck+Company, where she was introduced as an executive producer in 2019. Her exact current employment title requires updated confirmation.
When did Erica and Peter Schrager get married?
Their publicly reported marriage date is June 22, 2013.
Do Peter Schrager and Erica have children?
Yes. Peter publicly stated in October 2025 that they have two children.
Where did Erica Hirshfeld attend college?
Her publicly accessible professional profile lists the University of Michigan, but her exact degree and graduation year were not independently verified.
What is Erica Tracey Hirshfeld’s net worth?
No dependable public source reviewed for this article establishes a precise net worth figure.
Conclusion
Erica Tracey Hirshfeld is primarily searched in connection with her marriage to Peter Schrager, but her professional history provides a fuller picture.
Under the names Erica Hirshfeld and Erica Schrager, she has documented production credits connected with television branding, entertainment identities, and educational design work.
Her professional achievements can be described through original project records. Other personal details, including her exact age, birth information, and financial position, remain insufficiently verified and should not be presented as established facts.
